In this program, the psychological perspective, which is focused on the individual, is combined with an overview of economic processes and phenomena.
Psychology in the context of media
Psychology as a science has now conquered almost all areas of life. Within the numerous disciplines, human behaviour is no longer only described in terms of health issues, but also in the context of work, business or media consumption, for example.
Psychology has been experiencing a real boom in recent years – many companies have recognised that psychological know-how is essential for a lively management culture and the economic success of a company.
As a result, the demand for corresponding training programmes is increasing rapidly. Professional associations criticise the fact that many training centres rely on non-specialist staff to meet this demand.
Not so at the Media University – here, only trained psychologists and experienced professionals from the field guarantee a solid, professional degree programme.
Topic: Media studies and AI
Learn more about the added value of studying in the age of AI on our focus page → Media studies and AI.
