Develop and implement strategic and operational marketing concepts, position and establish products or services on the international market.
Creative Management for Business and Marketing
For over 10 years, the Media University’s Department of Business has been training young talent for agencies, medium-sized companies and corporations. Graduates of our degree programs are now working in music and artist management, event planning for car manufacturers and influencer marketing, among other things.
The Department of of Management and Business Studies teaches business management know-how and at the same time promotes creative thinking in management. This allows students to gain experience in designing and implementing their own projects during the course of their studies. Organization, coordination and production go hand in hand with calculation, planning and utilization in the context of marketing communication and exploitation.
Topic: Media studies and AI
Learn more about the added value of studying in the age of AI on our focus page → Media studies and AI.
