New Publication at Media University: “Media Management” Textbook by Prof. Dr. Ingo Knuth and Prof. Dr. Thomas Kilian

What is Media Management? A Business Perspective

Media management encompasses the strategic and operational leadership of media companies in ever-evolving digital markets. The new textbook by our Media University experts specifically examines this field through the following core areas:

– Strategic Management & Competitive Strategies (with a focus on the TV and video market)
– Operational Media Management in day-to-day editorial and production environments
– Business Model Development for future-proof media organisations
– Monetisation & Advertising Market Analysis The content is presented in a compact, concrete, and consistently business-oriented manner – making it the ideal foundation for undergraduate studies.

Practical Case Studies from the TV and Platform Economy

A defining quality of studying at Media University (across our campuses in Berlin, Cologne, and Frankfurt) is our strong emphasis on practical application. Key aspects of media management are illustrated throughout the book using real-world corporate cases:

– The evolving business models of private TV broadcasters
– The growing platform economy within the digital video market
– The digital transformation of traditional print and media houses
– In-depth, application-oriented analysis of advertising sales as a crucial success factor

 Who is the Target Audience?

This publication is tailored exactly to the needs of modern higher education and professional practice. The target audience includes:

– Students of Economics and Communication Sciences
– Future media managers at private and state universities
– Practitioners and executives navigating the dynamic media and advertising sectors

 Study Media Management at Media University

The insights from this standard work flow directly into the practical teaching of our Bachelor’s and Master’s degree programmes. Learn from the authors themselves and deepen your knowledge in our accredited programmes:

– B.A. Media and Event Management
– B.A. Journalism and Corporate Communication / PRDM
– M.A. International Business
– M.A. International Marketing and Media Management 

Discover more about the research and teaching of our experts:

Prof. Dr. Ingo Knuth 
Prof. Dr. Thomas Kilian 

📘 Order directly from Nomos Publishing: Medienmanagement – Einführung (ISBN: 978-3-7560-1301-2) 

FAQ: Media Management in Study and Practice

Who wrote the textbook “Medienmanagement – Einführung”? 

The textbook was authored by Prof. Dr. Ingo Knuth and Prof. Dr. Thomas Kilian, both of whom are lecturing experts and professors at Media University of Applied Sciences.

What topics does the media management book cover? 

It covers strategic and operational management, business model development, competitive strategies in the TV and video market, alongside a comprehensive analysis of monetisation and the advertising market.

Which degree programmes at Media University include media management? 

Media management is a core component of programmes such as the B.A. Media and Event Management, the B.A. International Business, and the Master’s programme in International Marketing and Media Management (I3M), offered at the Berlin, Cologne, and Frankfurt campuses.