MSc International Business

The Master’s program qualifies graduates for responsible specialist and management roles in an international corporate environment. In particular, students acquire:

– in-depth knowledge of international business models and strategies;

– skills in international business development and product management;

– the ability to analyse global markets and identify business potential;

– methodological and analytical skills for addressing practical challenges;

– intercultural, communication and project-related skills;

– a strong understanding of sustainability, corporate social responsibility (CSR) and global conditions.

In terms of content, the program covers key areas such as international business strategy, management and leadership, business ethics, global risk management, business negotiations, geopolitics, global supply chains, cross-cultural marketing, digital marketing, brand management, international business and consumer law, trade and taxation, business model innovation, and product strategy.

See modules in detail ↓

Graduates thereby acquire a comprehensive skill set that prepares them optimally for demanding specialist and management roles in an international environment.

The program is aimed at young professionals with up to three years of professional experience, as well as bachelor’s degree graduates from all disciplines who are seeking an international career. Relevant professional experience is not mandatory; the prerequisites for admission are a first university degree (240 ECTS) and a good command of English.

Graduates thereby acquire a comprehensive skill set that prepares them optimally for demanding specialist and management roles in an international environment.

International career paths with an MSc in International Business

Today’s global leaders need to do more than simply grow companies – they must actively shape change. This requires a deep understanding of international markets, cultures and business models.

The MSc in International Business at Media University develops precisely these competencies. The English-taught program combines management, technology and sustainable leadership, and specifically prepares students for international management careers.

The MSc in International Business prepares students for management roles in international companies, with a particular focus on:

– international business development

– product management

– strategy consulting

– Graduates are internationally employable, highly sought-after, and well prepared to actively shape the economy of tomorrow.

1. International Business Developer
Identifies new markets, develops partnerships and drives international growth.
Typical employers: start-ups, corporations and international scale-ups.

2. Global Management Consultant
Advises organisations worldwide on digitalisation, strategy and transformation.
Fields of application: management consultancies, NGOs and international organisations.

3. Export & Trade Manager
Manages international trade activities, including logistics, contracts and payment flows.
Industries: manufacturing, luxury goods, e-commerce, energy and logistics.

4. Sustainability & CSR Manager
Develops ESG and sustainability strategies for organisations.
Employers: multinational companies, consultancies and NGOs.

5. International Marketing & Brand Manager
Plans international marketing strategies and global brand communication.
Career fields: brand management, global marketing and communication.

The program comprises a total of 90 ECTS credits

Accreditation pending