Department of
Management and Business Studies: Theses
At the end of their studies, our students choose a research topic in consultation with their supervising professors, on which they write their final thesis. This not only proves that they are qualified to carry out academic work, but also allows them to develop in-depth expertise on a topic that particularly interests them and gives them an advantage when starting their career.
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In her master’s thesis, Melissa Joy analyzes how fan-generated content can be used as part of an effective marketing strategy in the gaming industry to (…) -
The brand management of art galleries through environmentally sustainable practices and their influence on customer choice
In her master’s thesis, Esin Karakas examines how art galleries in Berlin use sustainable practices to strengthen their brand identity and what influence this has (…) -
The influence of social media on the marketing of Berlin techno clubs
In her bachelor’s thesis, Paula Petersohn examines the influence of social media on the marketing of Berlin techno clubs. Based on interviews with experts and (…)





