June 22, 2021
ADC gold for design graduate Max Bartram
Congratulations to our design graduate Max Bartram, who was awarded gold in the category “Final Theses” at the ADC Talent Award 2021 with his bachelor (…)
New textbook ‘Media Management Introduction’ by Ingo Knuth and Thomas Kilian
February 24, 2026
Compact, practical and based on sound business principles: this textbook provides a concise introduction to the strategic and operational management of media companies. It includes case studies from the TV and video market – including ProSiebenSat.1 Media, RTL Group and Alphabet – and focuses in particular on the advertising market.
Ideal for students of economics and communication sciences.
The introduction deals with the field of media management in a targeted and concise manner against the backdrop of the strategic and operational management of media companies. The topic is summarised in a very compact, concrete and practical manner from a purely business management perspective. The most important aspects of the field are consistently illustrated with examples from case companies in the TV and video market (e.g. ProSiebenSat.1 Media, RTL Group, Alphabet). In particular, the advertising market is also covered in detail and in an application-oriented manner. The volume is therefore aimed at students of economics, communication sciences and related disciplines.
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June 15, 2021Ice cream and brand activism: guest lecture by Nils Knoop (Ben & Jerry’s)
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