On 7 April 2026, the Media University of Applied Sciences held a formal welcome ceremony for its new students at its three campuses in Cologne, Berlin and Frankfurt am Main. The matriculation ceremony marks the start of their studies and is a wonderful opportunity to gain a first impression of campus life and to immerse themselves in the fields of media, communication and management.
Whether in the creative environment of Cologne, the dynamic media hub of Berlin or the economically vibrant centre of Frankfurt am Main – students were able to experience the unique features of their respective campuses first-hand.
The focus was on:
– Presentation of the departments and degree programmes
– Getting to know lecturers and contact persons
– Insights into course content, procedures and career prospects
– Presentation of a welcome gift
In addition to the official programme, there was plenty of time afterwards for conversations and getting to know one another personally. This allowed initial contacts to be made quickly and shared interests to be discovered. The AStA was also on site and acted as a point of contact between students and lecturers, which made the transition even easier for many.
The three locations each had their own unique highlights with a local flavour:
– Frankfurt am Main: A piano performance by Sao Weng Chen created a special atmosphere
– Cologne: An interactive Kölsch quiz brought students together and showcased regional culture
– Berlin: A focus on creative exchange and interdisciplinary networking in the media metropolis
In his welcome address, MU President Prof. Dr Lorenz Pöllmann emphasised that the Media University not only imparts knowledge, but also develops new insights together with the students and actively shapes its academic departments.
He highlighted that artificial intelligence is an indispensable tool, but that its benefits depend on students understanding the fundamentals and going beyond mere average solutions. In this context, he warned: “If you learn to drive a car before you can walk, you’ll be lost as soon as the fuel runs out.”
He also emphasised that in a world of “knowledge on demand”, the crucial skill lies in the ability to focus and consciously direct one’s own attention.
Afterwards, many students took advantage of the additional activities organised by the AStA. There, they gained further insights into student life and were able to find out about initiatives, events and opportunities for getting involved.
